Founder and CEO of Ripley PR
Heather Ripley is the founder and CEO of
Ripley PR in Maryville, Tenn., a national public relations agency specializing in companies involved in the building trades, franchising, health care IT, manufacturing and technology.
Online Reputation Management
Remember: Just a few negative words can plunge your business into a one-star muck bath you'll spend days or even weeks recovering from.
Taking the time to respond to all reviews, both good and bad, will improve your business image in the long run.
Lots of organizations depend on donors. Here's how to get them to keep on giving.
Have you ever considered putting down your expectations on paper?
Make More Happen
If disaster strikes, what will you do? Here are four tips on how to prepare.
Even if you delegate the sales function, these three tips will make you a great salesperson by proxy.
It's better to scramble now and lay a foundation with a crisis-communications plan than when the company is in the hot seat.
Don't let chronic C players jeopardize your organization's chances at success.
You weren't afraid of risk when you launched your business, now take the risk of trusting your team to help you grow it.
Here are the warning signs that a customer relationship is turning toxic and you need to get out.
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© 2017 Entrepreneur Media, Inc.