Heather Ripley

Heather Ripley

Founder and CEO of Ripley PR

Heather Ripley is the founder and CEO of Ripley PR in Maryville, Tenn., a national public relations agency specializing in companies involved in the building trades, franchising, health care IT, manufacturing and technology.

Using Online Reviews to Win New Customers
Online Reviews

Using Online Reviews to Win New Customers

Taking the time to respond to all reviews, both good and bad, will improve your business image in the long run.
Public Acknowledgement Is an Effective Way to Get and Keep Donors
Nonprofit Marketing

Public Acknowledgement Is an Effective Way to Get and Keep Donors

Lots of organizations depend on donors. Here's how to get them to keep on giving.
Do You Choose Your Vendors as Carefully as You Do a New Hire?
Vendors

Do You Choose Your Vendors as Carefully as You Do a New Hire?

Have you ever considered putting down your expectations on paper?
Do You Have a 'Business Continuity Plan'?
Make More Happen

Do You Have a 'Business Continuity Plan'?

If disaster strikes, what will you do? Here are four tips on how to prepare.
Your Company's Success Depends on Your Sales Skills
Sales Strategies

Your Company's Success Depends on Your Sales Skills

Even if you delegate the sales function, these three tips will make you a great salesperson by proxy.
Is Your Business Prepared to Handle an Unexpected Emergency?
Crisis Management

Is Your Business Prepared to Handle an Unexpected Emergency?

It's better to scramble now and lay a foundation with a crisis-communications plan than when the company is in the hot seat.
Field a Team of 'A' Players at Your Startup
Managing Employees

Field a Team of 'A' Players at Your Startup

Don't let chronic C players jeopardize your organization's chances at success.
Entrepreneurs, Have No Fear of Trusting Your Employees
Team Management

Entrepreneurs, Have No Fear of Trusting Your Employees

You weren't afraid of risk when you launched your business, now take the risk of trusting your team to help you grow it.
Don't Let Your Business Be Held Hostage by a Nightmare Client
Customer Relationship

Don't Let Your Business Be Held Hostage by a Nightmare Client

Here are the warning signs that a customer relationship is turning toxic and you need to get out.