You can be on Entrepreneur’s cover!

Who Do You Trust to Hire Your Next Top Employee? Why you should add a recruiter to your talent-acquisition team.

By Heather Ripley

entrepreneur daily

Opinions expressed by Entrepreneur contributors are their own.

Shutterstock

You run a fast-growing company. You have to hire talented people, and you have to hire them quickly. So, who do you trust to find the right people and get them into the fold?

Your first impulse might be to put a human resources (HR) professional in charge of all of your recruiting and hiring, but think twice before you do. You need someone who can sell your business concept, ideas and vision to professionals who may already have a good job with a long-standing employer. If you've started a new company, the skill of selling becomes even more important.

Gone are the days when you placed an ad and then passively sat back and waited for applications to come in. Talent shortages are a top concern for CEOs worldwide. Businesses are fighting for the best, most talented workers. To compete in that arena, you need a salesperson. You need a professional recruiter to help you build your team, and it has to be one you can trust.

I am the CEO and founder of a relatively young company. We're growing quickly, but we have to hire the right people. We work too closely together to accept anything less than total professionalism and teamwork. (And our clients demand it.)

I've found success in going after people I want, rather than waiting for them to come to me. We post open positions, but I also keep an eye on social media sites. Most of the time, the people we want aren't actively looking for employment, but they aren't happy with their jobs and are open if you contact them and are able to sell them on your vision.

That's how I've found some of our best team members. It hasn't been easy to assemble a top-notch team, and we are never done.

Also, whether we're currently hiring or not, we keep some positions posted on our website -- just in case. You never know when your next top employee will find you and submit an application.

Here are some lessons I've learned about building and maintaining a good team:

  • If you want good employees, be good to your employees. Never refer to them as "my staff" or "my employee." I try to refer to them as "my colleagues." It's just two words, but it means a lot.
  • Create win-win situations for the people you want. Know what they want out of their next job and be willing to give a little to make it happen for them.
  • Rub elbows at trade shows or professional development events. The best people will be there, so it's a perfect time to strike up a conversation and get to know possible future employees.
  • Stay in touch on LinkedIn and other social media sites. Even if you're not hiring at the moment, it's good to know who's out there.

Let me be clear: HR is essential for any company, but it takes a different personality to do HR processes than proactive recruiting. While it's possible to perform the functions of both, most people are better at one than the other.

Recruiting is no longer just an HR function. Recruiters are becoming more appropriately known as talent acquisition specialists, and they're excellent at knowing how to market a company. Smart CEOs understand and appreciate the difference.

Heather Ripley

Founder and CEO of Ripley PR

Heather Ripley is CEO of Ripley PR, a global, award-winning public-relations agency specializing in franchising, B2B and building trades. Ripley is the author of “NEXT LEVEL NOW: PR Secrets to Drive Explosive Growth for your Home Service Business.” For more info, visit www.ripleypr.com.

Want to be an Entrepreneur Leadership Network contributor? Apply now to join.

Business News

A Non-Profit Newspaper Published a Column Criticizing Facebook. Then Meta Blocked All of Its Posts.

Facebook's communications chief said that the posts were removed because of "a mistaken security issue."

Business News

A Look Inside the Company That Is Making $500 Million a Year Serving Italian Beef Sandwiches Made Famous by 'The Bear'

Portillo's CEO Michael Osanloo shares his secret to keeping hungry customers coming back again and again. (Hint: It requires a lot of napkins.)

Business News

Walmart Shoppers May Be Eligible for $500 After Settlement

Walmart shoppers who purchased weighted goods or bagged citrus in the U.S. or Puerto Rico from late 2018 through early 2024 might be eligible for a share of a $45 million settlement.

Business News

Total Solar Eclipse 2024 Live Feed: Where, When and How to Watch the 2024 Eclipse

Here's what to know about the total eclipse 2024 and a live stream from NASA.

Business News

Elon Musk Reveals When Tesla Will Release Its First Robotaxi

Tesla's CEO says the fully autonomous Tesla taxi is arriving soon — in 122 days.

Business Ideas

63 Small Business Ideas to Start in 2024

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2024.