Chris Campbell

CEO of ReviewTrackers

Chris Campbell is the CEO of ReviewTrackers.

Latest

Marketing

Online Reviews Are the New Social Proof

Star ratings and testimonials from strangers influence behavior and buying habits. It's time to start managing the conversation around your brand.

Leadership

7 Traits of Exceptional Leaders In the Age of Customer Feedback

Leadership increasingly involves your ability, and willingness, to listen.

Branding

The Only 3 Things to Do (Over and Over) to Make Your Brand Stand Out

Connect with customers on an emotional level, consistently.

Marketing

Listening to Feedback Is How You Fight Customer Attrition

Customers are talking more than ever -- review sites, social media, or on a company blog's comment string -- but few business owners are listening and taking it to heart.

Growing a Business

How to Turn a Reviewer Into a Forever Customer

Fostering loyalty increases the likelihood of long-term growth and sustainability.

Marketing

Star Ratings Matter Just as Much as (If Not More Than) Online Reviews

Research shows how even an average 3-star rating for your business can hurt your bottom line.

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