Chris Campbell

Chris Campbell

CEO of ReviewTrackers
Chris Campbell is the CEO of ReviewTrackers.
Online Reviews Are the New Social Proof
Online Reviews

Online Reviews Are the New Social Proof

Star ratings and testimonials from strangers influence behavior and buying habits. It's time to start managing the conversation around your brand.
7 Traits of Exceptional Leaders In the Age of Customer Feedback
Take It From The Pros

7 Traits of Exceptional Leaders In the Age of Customer Feedback

Leadership increasingly involves your ability, and willingness, to listen.
The Only 3 Things to Do (Over and Over) to Make Your Brand Stand Out
Take It From The Pros

The Only 3 Things to Do (Over and Over) to Make Your Brand Stand Out

Connect with customers on an emotional level, consistently.
Listening to Feedback Is How You Fight Customer Attrition
Customer Relationship Management

Listening to Feedback Is How You Fight Customer Attrition

Customers are talking more than ever -- review sites, social media, or on a company blog's comment string -- but few business owners are listening and taking it to heart.
How to Turn a Reviewer Into a Forever Customer
Customer Loyalty

How to Turn a Reviewer Into a Forever Customer

Fostering loyalty increases the likelihood of long-term growth and sustainability.
Star Ratings Matter Just as Much as (If Not More Than) Online Reviews
Reputation Management

Star Ratings Matter Just as Much as (If Not More Than) Online Reviews

Research shows how even an average 3-star rating for your business can hurt your bottom line.
8 Creative Ways to Rustle Up Online Reviews
Social Media Marketing

8 Creative Ways to Rustle Up Online Reviews

By encouraging customers to share opinions, you demonstrate that your business is the kind that values customer feedback.
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