Matt Wilson

Matt Wilson

Guest Writer / Creative Director and CEO, Animus Creative

Matt Wilson is the Creative Director and Owner of Animus Creative

A branding expert, Matt wants to bring brands to life, helping businesses successfully engage with real people. Taking an approach to branding that digs deeper than the surface, Matt’s mission is to simplify branding and make business strategy visual, both externally and internally, to deeply understand your business and ensure that your customers do too, using integrity, design and creativity to gain recognition and build relationships.

Matt has been working in the Middle East since 2005, and in that time, he has worked with many global brands on their design and branding goals. These include Ooredoo, DP World, Agility Logistics, Zurich Insurance and Disney.

As an entrepreneur himself, Matt has a history of supporting startups launch and drive their business forward. Matt is also an avid outdoorsman, with a passion for mountain climbing, trekking and exploring.

Branding

Why Your Branding Is More Important Than Your Logo: Start Your Company With A Better Chance Of Success

A logo does not represent your culture, your people, or your story, and no, it does not legitimize your business.
Reputation Management

One Woman's Nasty Emails Go Public, So She Apologizes

A Cleveland-area job list manager goes off on young job seekers who contacted her for help. Unfortunately for her, the internet can be equally as unkind.
Technology

On the Mac's 30th Birthday, Apple Does Some Horn Tooting

The often tight-lipped company is having a relatively effusive celebration to mark three decades of its game-changing computer. It's even asking for some fan input.
Marketing

7 Idioms Almost Everyone Gets Wrong

The English language changes constantly, but sometimes it retains sayings that use words and meanings that have fallen out of favor. That leads to inadvertent mistakes.
Marketing

The Promotional Power of 'Prankvertising'

More brands are buying into the pranking trend. Is it a sustainable model for drumming up publicity?
Marketing

Experts Say Twitter Didn't Botch Its IPO Announcement

The social network announced its confidential filing for an initial public offering via a tweet. It's showing signs it learned from Facebook's IPO.
Marketing

What You Can Learn From Ashton Kutcher About Public Speaking

The 'Jobs' actor's stirring acceptance speech at the Teen Choice Awards is earning him considerable respect among speechwriters.
Technology

Easy Tips for Avoiding Twitter Hacks

How to steer clear of having your startup's account taken over by someone else.
Marketing

Marketing to Teens? What You Need to Know About Tumblr

A recent survey of teenage and young-adult social media users found that people in those age groups prefer Tumblr to Facebook or Twitter.
Starting a Business

The Twitter Conundrum: Why Are So Many Brands Ignoring Tweets?

A recent study shows that fewer than one-third of big brands that have Twitter accounts answer customer tweets. They interact more on Instagram or Pinterest.
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