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5 Big Brand's Mistakes Solved How five companies messed up -- and what they should have done.
By Lambeth Hochwald •
Opinions expressed by Entrepreneur contributors are their own.
Stumbles are expected in the startup stage. But when big brands mess up the spotlight on their failings is much less forgiving.
From JCPenny's confusing re-branding attempt to BlackBerry's service interruptions, we take a look at how five major players faltered and what they can do to regain their customers' loyalty.
