Karen Tiber Leland

Karen Tiber Leland

Author and President of Sterling Marketing Group

Karen Leland is the president of Sterling Marketing Group, a branding and marketing strategy and implementation firm that helps CEOs, businesses, and teams develop stronger business and personal brands. She is the creator of the Brand Mapping Process, which clarifies and strengthens 10 distinct areas of a CEO, personal, team, and business brand. Her clients have included AT&T, American Express, Marriott Hotels, Apple, LinkedIn, and Twitter, among others. Karen is the best-selling author of nine business books and a freelance journalist.

How to Create Thought Leadership For Women CEOs and Executives
Leadership

How to Create Thought Leadership For Women CEOs and Executives

Top recommendations for women executives to become thought leaders in their fields.
Busting 7 of the Most Common Personal Branding Myths
Make More Happen

Busting 7 of the Most Common Personal Branding Myths

This branding expert shares some secrets about what's really true about personal branding.
5 Impacts a Social Media Campaign Can Have on Your Brand
Make More Happen

5 Impacts a Social Media Campaign Can Have on Your Brand

Not sure exactly how social media can help you create a powerful brand? Here are 5 ways it can give you what you need to grow.
4 Steps to Designing a Successful Strategy that Communicates Your Brand
Make More Happen

4 Steps to Designing a Successful Strategy that Communicates Your Brand

Find out how to choose strategies that are a good fit, implement them and evaluate their effectiveness.
3 Steps to Becoming a Thought Leader
Make More Happen

3 Steps to Becoming a Thought Leader

Discover the three-step journey to organically growing your thought/industry leadership role.
3 Shifts to Make Your Brand Effective
Make More Happen

3 Shifts to Make Your Brand Effective

Here's what you have to understand about the new branding (and marketing) mindset if you want to make an impact today.
Choosing the Media and Strategies That Best Fit Your Brand
Marketing Bootcamp

Choosing the Media and Strategies That Best Fit Your Brand

It's important to understand what strategies are available to you to spread the word about who you are and what you do.
Learn How to Build a Business or Brand That Grows Without You
Make More Happen

Learn How to Build a Business or Brand That Grows Without You

Master the keys to becoming an unshackled owner who can spend time away from the day-to-day tasks to grow your company.
The 21st Century SWOT Analysis
Marketing Bootcamp

The 21st Century SWOT Analysis

By analyzing your current strengths, weaknesses, opportunities and threats, you can figure out your brand enhancers and reduces.
Build Your Entrepreneur and CEO Brand with Podcasting
Make More Happen

Build Your Entrepreneur and CEO Brand with Podcasting

Podcasting is one of the fastest growing media opportunities, with over 57 million repeat listeners in the Unites States per month and growing.
Identifying Your Signature Service
Marketing Bootcamp

Identifying Your Signature Service

Before you can brand yourself, you must determine exactly what know-how, competencies and offers that you, your team or your business bring to your audience that set you apart.
Telling Your Signature Story
Marketing Bootcamp

Telling Your Signature Story

Customers need to know the essential story that brought you to the place you are now -- it helps them identify with you and want to do business with you.
Defining Your Ever-Present Brand Energy
Marketing Bootcamp

Defining Your Ever-Present Brand Energy

What is it that you can be counted on to contribute in all circumstances and at all times? Figure that out, and you'll have identified your brand energy.
Understanding Your Brand's Personality
Marketing Bootcamp

Understanding Your Brand's Personality

You need to determine the consistent mood, tenor, quality, character, and manner that you'll bring to all your interactions, and we'll tell you why.
How to Find Your Unique Branding Proposition
Marketing Bootcamp

How to Find Your Unique Branding Proposition

Learn how to sum up what makes you or your company unique so people want to do business with you rather than with a competitor.

More from Karen Tiber Leland