Karen Tiber Leland

Karen Tiber Leland

Author and President of Sterling Marketing Group

Karen Leland is the president of Sterling Marketing Group, a branding and marketing strategy and implementation firm that helps CEOs, businesses, and teams develop stronger business and personal brands. She is the creator of the Brand Mapping Process, which clarifies and strengthens 10 distinct areas of a CEO, personal, team, and business brand. Her clients have included AT&T, American Express, Marriott Hotels, Apple, LinkedIn, and Twitter, among others. Karen is the best-selling author of nine business books and a freelance journalist.

6 Steps for Continuous Brand Improvement
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6 Steps for Continuous Brand Improvement

Keeping your brand fresh and relevant is an ongoing process. Follow these steps to keep your brand updated.
How to Get Your Company to Transform and Become One With Your Brand Promise
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How to Get Your Company to Transform and Become One With Your Brand Promise

If you're attempting to create a new company culture that aligns with your brand, here's how to do it right.
Transform Your Company and Become One With Your Brand Promise
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Transform Your Company and Become One With Your Brand Promise

If you're attempting to create a new company culture that aligns with your brand, here's how not to do it.
5 Ways to Create a Culture That Aligns With Your Brand
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5 Ways to Create a Culture That Aligns With Your Brand

Creating a brand is only the first step. Learn how to get your entire company on board so customers see your brand at work in every aspect of your business.
How to Strengthen Your Personal and Executive Presence
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How to Strengthen Your Personal and Executive Presence

Find out how to develop the "It" factor you need to be a brand people follow.
Establish Your Thought Leadership Role as a CEO
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Establish Your Thought Leadership Role as a CEO

Learn what actions you need to take to become a thought leader in your industry.
How Being Funny Can Help You Build Your Brand
Marketing Bootcamp

How Being Funny Can Help You Build Your Brand

Being funny is also a skill you can learn. And it's a skill that can be invaluable in building your personal brand.
Creating a Brand That Drives Your CEO Reputation
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Creating a Brand That Drives Your CEO Reputation

As your company's CEO, here's how you can build your personal brand in service of your own and your company's reputation.
4 Ways to Tune Up Your Brand's Intellectual Expression
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4 Ways to Tune Up Your Brand's Intellectual Expression

How to improve your brand by tweaking your sound bites, your biography, your social media profiles and your content creation
How to Create Thought Leadership For Women CEOs and Executives
Leadership

How to Create Thought Leadership For Women CEOs and Executives

Top recommendations for women executives to become thought leaders in their fields.
Busting 7 of the Most Common Personal Branding Myths
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Busting 7 of the Most Common Personal Branding Myths

This branding expert shares some secrets about what's really true about personal branding.
5 Impacts a Social Media Campaign Can Have on Your Brand
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5 Impacts a Social Media Campaign Can Have on Your Brand

Not sure exactly how social media can help you create a powerful brand? Here are 5 ways it can give you what you need to grow.
4 Steps to Designing a Successful Strategy that Communicates Your Brand
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4 Steps to Designing a Successful Strategy that Communicates Your Brand

Find out how to choose strategies that are a good fit, implement them and evaluate their effectiveness.
3 Steps to Becoming a Thought Leader
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3 Steps to Becoming a Thought Leader

Discover the three-step journey to organically growing your thought/industry leadership role.
3 Shifts to Make Your Brand Effective
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3 Shifts to Make Your Brand Effective

Here's what you have to understand about the new branding (and marketing) mindset if you want to make an impact today.

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