Karen Tiber Leland

Karen Tiber Leland

Author and President of Sterling Marketing Group

Karen Leland is the president of Sterling Marketing Group, a branding and marketing strategy and implementation firm that helps CEOs, businesses, and teams develop stronger business and personal brands. She is the creator of the Brand Mapping Process, which clarifies and strengthens 10 distinct areas of a CEO, personal, team, and business brand. Her clients have included AT&T, American Express, Marriott Hotels, Apple, LinkedIn, and Twitter, among others. Karen is the best-selling author of nine business books and a freelance journalist.

Learn How to Build a Business or Brand That Grows Without You
Make More Happen

Learn How to Build a Business or Brand That Grows Without You

Master the keys to becoming an unshackled owner who can spend time away from the day-to-day tasks to grow your company.
The 21st Century SWOT Analysis
Marketing Bootcamp

The 21st Century SWOT Analysis

By analyzing your current strengths, weaknesses, opportunities and threats, you can figure out your brand enhancers and reduces.
Build Your Entrepreneur and CEO Brand with Podcasting
Make More Happen

Build Your Entrepreneur and CEO Brand with Podcasting

Podcasting is one of the fastest growing media opportunities, with over 57 million repeat listeners in the Unites States per month and growing.
Identifying Your Signature Service
Marketing Bootcamp

Identifying Your Signature Service

Before you can brand yourself, you must determine exactly what know-how, competencies and offers that you, your team or your business bring to your audience that set you apart.
Telling Your Signature Story
Marketing Bootcamp

Telling Your Signature Story

Customers need to know the essential story that brought you to the place you are now -- it helps them identify with you and want to do business with you.
Defining Your Ever-Present Brand Energy
Marketing Bootcamp

Defining Your Ever-Present Brand Energy

What is it that you can be counted on to contribute in all circumstances and at all times? Figure that out, and you'll have identified your brand energy.
Understanding Your Brand's Personality
Marketing Bootcamp

Understanding Your Brand's Personality

You need to determine the consistent mood, tenor, quality, character, and manner that you'll bring to all your interactions, and we'll tell you why.
How to Find Your Unique Branding Proposition
Marketing Bootcamp

How to Find Your Unique Branding Proposition

Learn how to sum up what makes you or your company unique so people want to do business with you rather than with a competitor.
All About Anchor Statements: What They Are, Why You Need One, How to Write One
Make More Happen

All About Anchor Statements: What They Are, Why You Need One, How to Write One

Sometimes referred to as an elevator pitch, an anchor statement is your brand's bottom line.
5 Elements Your Website Needs If You Want to Be a Thought Leader
Marketing Bootcamp

5 Elements Your Website Needs If You Want to Be a Thought Leader

Define your brand first, then translate it to your website with these tips.
5 Networking Lessons Entrepreneurs Can Learn From Actors
Networking

5 Networking Lessons Entrepreneurs Can Learn From Actors

In many ways, actors have the toughest network to connect to. Heed this advice from one who found her niche.
3 Lessons for Introducing Disruptive Technology
Disruption

3 Lessons for Introducing Disruptive Technology

Could you wash your car with less than a cup of water? These guys can.
Is Your Personal Brand Disruptive?
Make More Happen

Is Your Personal Brand Disruptive?

And if it is, is your kind of disruption undisciplined or groundbreaking? 4 measures you can use to find out.
Ready To Launch

Growing Your Business When You Can't Trademark Your Name

Lack of a trademark your name doesn't have to stop your company's growth.

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