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Karen Tiber Leland

Karen Tiber Leland

VIP Contributor
Author and President of Sterling Marketing Group

More From Karen Tiber Leland

Branding

How to Find Your Unique Branding Proposition

Learn how to sum up what makes you or your company unique so people want to do business with you rather than with a competitor.
Ready For Anything

All About Anchor Statements: What They Are, Why You Need One, How to Write One

Sometimes referred to as an elevator pitch, an anchor statement is your brand's bottom line.
Ready For Anything

5 Elements Your Website Needs If You Want to Be a Thought Leader

Define your brand first, then translate it to your website with these tips.
Networking

5 Networking Lessons Entrepreneurs Can Learn From Actors

In many ways, actors have the toughest network to connect to. Heed this advice from one who found her niche.
Disruption

3 Lessons for Introducing Disruptive Technology

Could you wash your car with less than a cup of water? These guys can.
Ready For Anything

Is Your Personal Brand Disruptive?

And if it is, is your kind of disruption undisciplined or groundbreaking? 4 measures you can use to find out.
Ready For Anything

Growing Your Business When You Can't Trademark Your Name

Lack of a trademark your name doesn't have to stop your company's growth.
Marketing

Why Every Entrepreneur Needs a Compelling Personal Brand -- And How to Build It

Being the face of your business requires some savvy. Here's why building a personal brand is important for your business and how to get started
Marketing

How Can I Set My Business Apart From the Competition?

A bakery owner wants to set her business apart from the competition. Ask Entrepreneur's branding and marketing expert shows her how to put the icing on her cake.
Starting a Business

Should I Create One or Two Websites for My Business?

One product. Two target markets. How many websites should be created? Ask Entrepreneur's branding and marketing expert solves the equation and shows how one size can indeed fit all.
Marketing

How to Keep Your Pinterest Boards Fresh, Fun and Relevant

Making sure your social media content is fresh and new is challenging. Here are a few editing tips to help keep your Pinterest boards inventive and interesting.
Ready For Anything

4 Cellphone Etiquette Mistakes You Make Everyday

You might be doing more harm than good when you answer your phone in a public place. Here are four things you might not know about the way you use your phone.
Marketing

Got Street Cred? 5 Ways to Build Customer Trust Online

Your online presence is everything these days. It's how customers choose between your brand and the competition. Here are five ways to build your credibility with customers online.