Karen Tiber Leland: Page 3
Author and President of Sterling Marketing Group
Karen Leland is the founder of Sterling Marketing Group, where she helps entrepreneurs and executives build stronger personal, team and business brands. She is also the best-selling author of The Brand Mapping Strategy: Design, Build and Accelerate Your Brand.
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How to Find Your Unique Branding Proposition
Learn how to sum up what makes you or your company unique so people want to do business with you rather than with a competitor.
All About Anchor Statements: What They Are, Why You Need One, How to Write One
Sometimes referred to as an elevator pitch, an anchor statement is your brand's bottom line.
5 Elements Your Website Needs If You Want to Be a Thought Leader
Define your brand first, then translate it to your website with these tips.
5 Networking Lessons Entrepreneurs Can Learn From Actors
In many ways, actors have the toughest network to connect to. Heed this advice from one who found her niche.
3 Lessons for Introducing Disruptive Technology
Could you wash your car with less than a cup of water? These guys can.
Is Your Personal Brand Disruptive?
And if it is, is your kind of disruption undisciplined or groundbreaking? 4 measures you can use to find out.
