Ivan Ristic is President and co-founder of Diffusion, a communications agency with offices in New York and London.
Our PR expert Ivan Ristic offers up advice on how companies can use publicity to increase website traffic.
Inspiring Your Team
With the world of media constantly changing, public relations expert Ivan Ristic gives us the lowdown of what makes a good PR person in today's landscape.
Our PR expert Ivan Ristic discusses how businesses should handle negative comments on social media and review sites like Yelp.