News and Articles About Sales Strategies
In today's oversold society, being yourself creates authentic marketing that resonates with people.
Customers don't care about your product or service's features. Instead, they want to know how what you sell will benefit them.
In this Google Hangout we chat with sales expert Perry Marshall on how entrepreneurs can focus on the right customers and, in turn, increase their revenues.
Sales contests are supposed to provide motivation for employees to increase sales, customers and profits. But if done incorrectly, they can do more harm than good.
Being a proficient salesman is crucial to being a successful entrepreneur.
A new study about the impact of scent at retail suggests that consumers are being put off by the retailer's flagship cologne, Fierce, which courses pungently through its 276 stores.
Customers are more likely to connect with your brand when they connect with the people behind the logo.
Too many direct-mail campaigns fizzle out because they fail to inspire readers to actually do something. Here's some advice.
Every day companies are announcing mergers, hiring, expansions. Big data analysis can signal precisely when a potential client you've never met would welcome your call.
A salesman has to knock on lots of doors but people knock an expert's door. Whatever your business, you are the expert. Freely helping people today brings clients tomorrow.
Use these lessons from some of the biggest acts in music to up your game with your clients.
Did you know you can market to neurons, or create happiness with a small surprise?
new luxury shopping study suggests customers are more likely to make a purchase when dealing with a rude sales associate.
Uncomfortable situations are common in the sales world. Get a leg up by being prepared.
Competition for all-star sales reps has never been fiercer. Adopt a winning strategy to build your team.
Sales and marketing professionals have used the funnel method for years. Here's how recruiters can employ these same tactics.
Whether you're a startup or established entrepreneur, learn new strategies to grow your business from sales expert Grant Cardone.
In this special 'Ask Entrepreneur' feature, how to boost sales without dropping prices or engaging in a price war with competitors.
Consider these ways to increase earnings margins by experimenting with your line-up.
Sales pro Grant Cardone says when others go to sleep, you need to wake up. Here's his advice on how to work smarter to boost sales and gain a competitive edge.
Two experts say getting right to the point can help boost sales.
The opening day for the new Sabre store on 'The Office' was riddled with mistakes. Though funny, the show also offers vital lessons for entrepreneurs on what not to do.
When customer service goes wrong, I am irate. Here's how to keep angry customers like me from storming out of your real or virtual store, never to return.
In the business of love, nothing is sacred -- not even candy hearts and red roses.
Rule No. 1: Entrepreneurs who pursue their own passion can't lose sight of what makes a business successful. Two 'Project Runway All Stars' recently made this key-business flub.