Sales Strategies

News and Articles About Sales Strategies

Sales Tip: Stop Listing Features. Tell Your Customers the Benefits.

Sales Tip: Stop Listing Features. Tell Your Customers the Benefits.

Customers don't care about your product or service's features. Instead, they want to know how what you sell will benefit them.
The 80/20 Rule and How to Supercharge Your Sales and Marketing

The 80/20 Rule and How to Supercharge Your Sales and Marketing

In this Google Hangout we chat with sales expert Perry Marshall on how entrepreneurs can focus on the right customers and, in turn, increase their revenues.
4 Ways Managers Mess Up Sales Contests

4 Ways Managers Mess Up Sales Contests

Sales contests are supposed to provide motivation for employees to increase sales, customers and profits. But if done incorrectly, they can do more harm than good.
Improve Your Sales Game With These 3 Easy Tips

Improve Your Sales Game With These 3 Easy Tips

Being a proficient salesman is crucial to being a successful entrepreneur.
The Scent in Abercrombie Stores Is Giving Shoppers Serious Anxiety

The Scent in Abercrombie Stores Is Giving Shoppers Serious Anxiety

A new study about the impact of scent at retail suggests that consumers are being put off by the retailer's flagship cologne, Fierce, which courses pungently through its 276 stores.
6 Reasons to Make Your Business Human on Social Media

6 Reasons to Make Your Business Human on Social Media

Customers are more likely to connect with your brand when they connect with the people behind the logo.
5 Elements of an Irresistible Call to Action

5 Elements of an Irresistible Call to Action

Too many direct-mail campaigns fizzle out because they fail to inspire readers to actually do something. Here's some advice.
Big Data is Your Sixth Sense for Prospecting Sales

Big Data is Your Sixth Sense for Prospecting Sales

Every day companies are announcing mergers, hiring, expansions. Big data analysis can signal precisely when a potential client you've never met would welcome your call.
Share What You Know and People Will Buy What You Sell

Share What You Know and People Will Buy What You Sell

A salesman has to knock on lots of doors but people knock an expert's door. Whatever your business, you are the expert. Freely helping people today brings clients tomorrow.
Sell Like a (Literal) Rock Star With These 5 Takeaways

Sell Like a (Literal) Rock Star With These 5 Takeaways

Use these lessons from some of the biggest acts in music to up your game with your clients.
Boost Sales by Appealing to Customers' Unconscious Minds

Boost Sales by Appealing to Customers' Unconscious Minds

Did you know you can market to neurons, or create happiness with a small surprise?
Could Hiring Snobby Salespeople Boost Your Sales?

Could Hiring Snobby Salespeople Boost Your Sales?

new luxury shopping study suggests customers are more likely to make a purchase when dealing with a rude sales associate.
Why Should You Embrace Discomfort? Opportunity, Of Course.

Why Should You Embrace Discomfort? Opportunity, Of Course.

Uncomfortable situations are common in the sales world. Get a leg up by being prepared.
5 Inside Sales Hiring Tips for Growing Companies

5 Inside Sales Hiring Tips for Growing Companies

Competition for all-star sales reps has never been fiercer. Adopt a winning strategy to build your team.
Supercharge Your Recruitment Strategy (Infographic)

Supercharge Your Recruitment Strategy (Infographic)

Sales and marketing professionals have used the funnel method for years. Here's how recruiters can employ these same tactics.
Watch Our Google Hangout With Grant Cardone on Making the Sale

Watch Our Google Hangout With Grant Cardone on Making the Sale

Whether you're a startup or established entrepreneur, learn new strategies to grow your business from sales expert Grant Cardone.
Grant Cardone on Debunking the Price Myth

Grant Cardone on Debunking the Price Myth

In this special 'Ask Entrepreneur' feature, how to boost sales without dropping prices or engaging in a price war with competitors.
7 Ways to Improve Pricing With a New Mix of Products

7 Ways to Improve Pricing With a New Mix of Products

Consider these ways to increase earnings margins by experimenting with your line-up.
5 Sales Tips to Recharge During the Lazy Days of Summer

5 Sales Tips to Recharge During the Lazy Days of Summer

Sales pro Grant Cardone says when others go to sleep, you need to wake up. Here's his advice on how to work smarter to boost sales and gain a competitive edge.
Can You Sell Your Customers in Zero Seconds?

Can You Sell Your Customers in Zero Seconds?

Two experts say getting right to the point can help boost sales.
The Office's Five-Step Guide to a Disastrous Store Opening

The Office's Five-Step Guide to a Disastrous Store Opening

The opening day for the new Sabre store on 'The Office' was riddled with mistakes. Though funny, the show also offers vital lessons for entrepreneurs on what not to do.
Seven Ways to Keep Angry Customers (Like Me) Happy

Seven Ways to Keep Angry Customers (Like Me) Happy

When customer service goes wrong, I am irate. Here's how to keep angry customers like me from storming out of your real or virtual store, never to return.
Valentine's Niche: Say It With Beer and Beef Jerky?

Valentine's Niche: Say It With Beer and Beef Jerky?

In the business of love, nothing is sacred -- not even candy hearts and red roses.
What 'Project Runway' Can Teach You About Business

What 'Project Runway' Can Teach You About Business

Rule No. 1: Entrepreneurs who pursue their own passion can't lose sight of what makes a business successful. Two 'Project Runway All Stars' recently made this key-business flub.
Grant Cardone on Closing the Sale

Grant Cardone on Closing the Sale

Watch the archived online chat with sales pro Grant Cardone, who answered your questions on how to close a sale.

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