Subscribe to Entrepreneur for $5
Subscribe

Focus

Books worth a look.

By
This story appears in the October 1996 issue of Entrepreneur. Subscribe »

Forget conventional wisdom. In Focus: The Future of Your Company Depends on It (HarperBusiness, $25 cloth), author Al Ries argues against growing your company through rampant diversification. To the contrary, he atBODYs, the company that tries to be all things to all people ends up being--you guessed it--nothing to no one.

"It should [be] obvious that a company cannot keep expanding its product line forever," Ries explains. "You reach a point of diminishing returns. You lose your efficiency, your competitiveness, and most ominous of all, your ability to manage a diverse collection of unrelated products and services."

Continue reading this article -- and everything on Entrepreneur!

Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!

3 months free with code ZENDESK

Presented by zendesk

3 months free with code ZENDESK