Counter Culture
Diners that combine comfort food with updated touches are serving up big sales.
Chances are, there's one in your past. You met your buddies there for Cokes and fries when you were a teenager or spent restless nights there nursing a bottomless cup of coffee. The food was simple, the Formica counter gleamed, and your waitress was always a character. A good diner is more than a restaurant: It's a haven for the tired and hungry.
Though they bring back memories, diners aren't purely nostalgic. In formats grand and small, typical and unique, old-fashioned and contemporary, diners are back, and they couldn't be more au courant.
Memorial Day Subscription Sale- Unlock this subscriber exclusive article and more for 20% off today.
Access all Entrepreneur content with no ads, unlock discounts, and get exclusive advice only available to our subscribers. Plus, our magazine delivered straight to your door.
Get a year subscription today for 20% off. Just use code SAVE20 at checkout.
Entrepreneur Editors' Picks
-
James Dyson Created 5,127 Versions of a Product That Failed Before Finally Succeeding. His Tenacity Reveals a Secret of Entrepreneurship.
-
7 Meaningful Ways Your Business Can Honor Memorial Day
-
Breast Implants Left This Founder With Debilitating Symptoms, So She Launched an Intimate-Apparel Line That Goes Beyond Buzzwords
-
Kids in the Hall's Bruce McCulloch Says TikTok Is the New Punk Rock
-
'I Am Not a Diversity Quota,' Says the Founder Disrupting the Dessert Category
-
Memorial Day Is a Time for Remembrance, So What's With All the Mattress Sales?
-
Pharrell Williams, Contemporary Artist Nina Chanel Abney and Brand-Builder Shaun Neff Announce Launch of Game-Changing NFT Platform
