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Personalize Your Plates

Select a name that reflects your business's image.

This story appears in the December 1996 issue of Business Start-Ups magazine.

If effectively chosen, your business name can convey what you do, pinpoint your business's location, or deliver a subtle message of quality and elegance. If poorly chosen, the name can limit your business's growth or, worse, confuse potential customers. Naming a business is more an art than a science, with few hard-and-fast rules.

Originality Counts

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