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1997s Hottest Businesses

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This story appears in the December 1996 issue of Entrepreneur. Subscribe »

The world seems to be spinning faster than ever. What's "in" this morning is "out" this afternoon. In such an accelerated environment, a business's ability to stay on top of trends is key. Knowing what's happening in your industry and what's likely to happen tomorrow, what consumers want and what they need--these things make or break your business. To help you keep on top of the latest changes, we're offering our selections for the top 11 businesses for 1997.

Some pretty large forces are at work in shaping these business concepts. The aging of the baby boomers (and their parents) is giving rise to an interest in assisted living facilities for older adults and physical therapy to keep people in peak condition. Ongoing corporate downsizing means specialized staffing services and professional employee organizations continue to thrive; newly hot this year are business training companies that help people learn new skills.

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