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This story appears in the March 1997 issue of Entrepreneur. Subscribe »

Interest in the Internet has reached a fever pitch. Growing numbers of individuals and companies are posting Web pages. And these pages are increasingly sophisticated: Instead of just text, they're likely to contain multimedia and video elements, and even connections to a company database.

But all the bits and bytes required to transmit this information can really bog down computer performance. To improve performance with these new applications, you need a bigger pipeline to shuffle bits and bytes between your computer and the Web. In other words, you may need a faster modem--if not now, then most probably within the next year or two. (Of course, some performance problems are due to excessive traffic on the Web. If you can't get on at all; or if you access a Web site, see that there's a text-only version of the page, call that up, and still experience poor performance, there may just be a lot of Web traffic.)

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