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Trade Show Opportunities

Searching for a new business can be easy if you follow these tips.

This story appears in the April 1997 issue of Business Start-Ups magazine.

If you're looking to start a business, a trade show can be a great place to gather information--whether you're seeking new customers, suppliers or contacts for your business, or you're shopping for a new business to start. Exhibitor booths are manned by franchisors, business-opportunity sellers, banks, phone companies, Internet service providers, and even the Small Business Administration--all of whom are eager to assist you. Some trade shows even offer seminars on a variety of business-related topics.

But trade shows can be overwhelming, with dozens of exhibitors all competing for your attention. In order to get the most out of a show, you need to know what to expect and how to sort through the many offerings.

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