Golden Rules
Top management strategies of the past 20 years and what still works.
If this were 1977, Seth Godin might be sitting down with one of his 40 employees to coalign their goals according to the concepts of management by objective. He might be rounding up Yoyodyne Entertainment Inc.'s workers into quality circles. He might be using lateral thinking to spur the creativity that drives the Irvington, New York, online game show production company.
Today, however, Yoyodyne's founder and president tells his people to "ready, fire, aim," as management guru Tom Peters advised in 1994 in The Pursuit of Wow! (Vintage Books). He urges them to develop one-to-one relationships with customers, as Don Peppers and Martha Rogers suggested in The One to One Future (Doubleday) in 1993. And he asks them to be guerrillas, in the approach popularized by Jay Conrad Levinson in 1984's Guerrilla Marketing (Houghton Mifflin).
Continue reading this article - and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.
Entrepreneur Editors' Picks
-
These Co-Founders Are Using 'Quiet Confidence' to Flip the Script on Cutthroat Startup Culture and Make Their Mark on a $46 Billion Industry
-
My 7-Year-Old Daughter Started Selling Eggs. Here's What She Taught Me About Running a Startup.
-
Why You Need to Become an Inclusive Leader (and How to Do It)
-
Career Transitions You Can Make in Your 40s and 50s
-
Billionaire Naveen Jain Is an Expert at Disrupting Fields He Has No Experience In. His Secret Sauce for Building Multi-Million Dollar Companies? 'You Have to Come as Naive.'
-
4 Principles to Develop Next-Level Leadership at Your Company
-
This Filipino American Founder Is Disrupting the Beverage Aisle by Introducing New Flavors to the Crowded Bubbly Water Market
