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Surf's Up

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This story appears in the November 1997 issue of Entrepreneur. Subscribe »

We've all seen the impressive statistics that reveal the Internet is growing by leaps and bounds. But now that we know usage is widespread, exactly who is out there cruising the Internet and how and why are they using it?

A recent survey conducted by Find/SVP, a research, advisory and business intelligence firm located in New York City, reveals that more adults are online than ever before. Some 27.7 million U.S. adults are Internet users, comprising 31.3 percent of the total online community. Of these adults, 59 percent use the Net to send e-mail every day, up from 47 percent in 1995. The number of adult users who surf the Web daily has also grown, from 36 percent in 1995 to 49 percent this year.

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