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The Big Chill

The brothers behind Yogun Fruz turn up the heat on a cool concept.

This story appears in the January 1998 issue of Entrepreneur. Subscribe »

No doubt about it, it's a cold world out there. But that's no problem for three brothers in Markham, Ontario. As the founders of frozen yogurt giant Yogen Früz Worldwide Inc., Aaron, Michael and Simon Serruya are heaping up cool profits the world over--in 81 countries, to be exact. In October, the brothers were named Young Entrepreneurs of the Year for Canada. And as if that weren't enough, for the second year running, these entrepreneurs have secured the number-three spot in Entrepreneur's annual Franchise 500®. So what's the scoop? Theirs is truly a story of sweet success.

Breaking The Ice

Today, Yogen Früz boasts more than 3,600 stores worldwide and 1997 sales of $360 million. That's due in part to the company's acquisition within the past three years of the Canadian franchise Paradise Juice Bar and the American chain Golden Swirl, as well as I Can't Believe It's Yogurt (ICBIY) and Bresler's Ice Cream & Frozen Yogurt, two American franchises that had already formed strong footholds in the international frozen fare market.

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