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Power To Print

High quality and low prices make inkjet printers a great option for small businesses.

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This story appears in the February 1998 issue of Business Start-Ups magazine.

For many small-business owners, inkjet printers are the wave of the future. While the cost of laser printing (especially color laser printing) is often prohibitively high, new inkjet technology brings near-laser-quality printing to the small- or home-office user at very affordable prices. Color printing is increasingly popular among entrepreneurs who want to use bold color graphics to capture and hold their customers' attention. The newest inkjets make desktop publishing of professional quality newsletters, banners and fliers inexpensive and easy.

Inkjet printers work by using nozzles to spray ink onto paper. Color inkjets use combinations of anywhere from four to seven ink colors to achieve a wide range of color combinations. The key indicator of print quality for inkjets is called resolution and is measured in dots per inch (dpi). The speed of printing is measured in pages per minute (ppm). For each printer featured here, the maximum print resolution and maximum possible print speed are listed.

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