The Bar Exam

Energy bars take a bite out of the snack biz.
Magazine Contributor
2 min read

This story appears in the May 1998 issue of Entrepreneur. Subscribe »

Pity the much-derided snack. It's a guilty pleasure. It's a caloric nightmare. It's definitely, positively not good for you.

Or is it? Even as greasy potato chips and yummy cookies continue to line supermarket shelves, there's a movement underway to sell consumers on the concept of healthy snacking--via energy bars. "Manufacturers are marketing to a broader range of consumers," says Laurie Isenberg of Spence Information Services, a San Francisco marketing information company that tracks the natural-foods industry. "These bars are no longer just for athletes."

Busy, health-conscious people treat energy bars as nutritious meal replacements. And for those hoping to pump up their gray matter, there are such alleged brain-boosting bars as Think! and Intellect.

Is it premature to herald the demise of the potato chip? Definitely. Healthy snacks may be in vogue--but we'll never lose our appetites for indulgence.

Flash!

Remember the Elmo? Apparently, kids aren't the only ones clamoring to own Sesame Street T-shirts, swimsuits and the like. Does this mean Barney adultwear is next? . . . oh soy! As word spreads of its reported ability to ward off everything from heart disease to cancer, the mighty soybean is gaining popularity among the health-conscious of the world. No average legume this, the soy-bean is also being touted as a key ingredient in--we kid you not--cleaning products.

More from Entrepreneur

Get heaping discounts to books you love delivered straight to your inbox. We’ll feature a different book each week and share exclusive deals you won’t find anywhere else.
Jumpstart Your Business. Entrepreneur Insider is your all-access pass to the skills, experts, and network you need to get your business off the ground—or take it to the next level.
Create your business plan in half the time with twice the impact using Entrepreneur's BIZ PLANNING PLUS powered by LivePlan. Try risk free for 60 days.

Latest on Entrepreneur

Entrepreneur Media, Inc. values your privacy. In order to understand how people use our site generally, and to create more valuable experiences for you, we may collect data about your use of this site (both directly and through our partners). By continuing to use this site, you are agreeing to the use of that data. For more information on our data policies, please visit our Privacy Policy.