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Island Flavor

Maui Tacos hit the mainland.

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This story appears in the June 1998 issue of Entrepreneur. Subscribe »

The tropical flavors of the Hawaiian Islands will hit Atlanta this summer. Blimpie International Inc. will begin franchising the Maui Tacos restaurant concept, which was created in 1993 by renowned chef Mark Ellman. Blimpie bought the trademark and development rights to the restaurant chain that is known throughout Hawaii for its tacos filled with charbroiled steak, chicken and fish marinated in pineapple, lime juice and Hawaiian spices.

Maui Tacos International Inc., the company formed when Blimpie became the majority shareholder in Maui Tacos, plans to be the first to franchise this unique concept nationwide. Menu items will be approved by Ellman, who retains the rights to the six Maui Tacos locations in Hawaii and also holds development rights for the islands.

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