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Double Dipping

Life is sweet for a vice president of sales by day and chocolate fountain franchisee by night.

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This story appears in the July 2006 issue of Entrepreneur. Subscribe »

You may call it love at first sight--or at first bite. While attending a business event, Pete Kraehmer caught sight of a Sir Chocolatechocolate fountain. "It had the 'wow' factor," says Kraehmer, 39. "It was very eye-catching. Between the chocolate fountain, the presentation and the flavor of the chocolate, it was phenomenal."

The chance encounter hit a soft spot with Kraehmer and marked the beginning of his double life. By day, he's vice president of sales for a telecommunications company. By night, he's a chocolate fountain franchisee, turning events into tasty memories with his fondue fountain and dipping delicacies that range from strawberries to coconut macaroons. His schedule gets hectic at times, but the extra work comes with sweet rewards. Says Kraehmer, "It's awesome at the end of the day to say this is mine."

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