Mouse Hunt

Entrepreneurial forget-me-knots.
Magazine Contributor
1 min read

This story appears in the July 1998 issue of . Subscribe »

Give and you shall receive. Although this adage borders on the banal, it's a marketing truism nonetheless. That's why so many corporate promotional items--everything from soaps, bottled water and candy jars to clock radios, Post-it notes and even teddy bears--are on the market for entrepreneurs who want to give their customers something to remember them by.

Not that all logo-emblazoned tokens are created equal, of course. Donovan Knights, for one, thinks his company's customized computer mousepads stand out among the clutter--and not just because they're reproduced using striking four-color printing. "Subliminally, it's almost illegal," jokes Knights of the marketing impact of this most omnipresent of computer accessories, which cost between $1.50 and $5 per pad. "Everybody uses a mousepad. It's the only part of the [desk] surface that doesn't get covered up. It doesn't get broken, and it's always there."

Since 1993, Knights' Winnipeg, Manitoba, Rat Patrol Computer Accessories has catered to a diverse range of businesses seeking to make a strong impression. "The mousepad transcends so many industries," says Knights, 32. "We figure our target market is anybody who uses public relations tools." So does that mean the, er, rat race is on?

Contact Source

Rat Patrol Computer Accessories, (800) 707-PADS, http://www.ratpatrol.com

More from Entrepreneur

Are paying too much for business insurance? Do you have critical gaps in your coverage? Trust Entrepreneur to help you find out.
Get Your Quote Now

One-on-one online sessions with our experts can help you start a business, grow your business, build your brand, fundraise and more.
Book Your Session

Whether you are launching or growing a business, we have all the business tools you need to take your business to the next level, in one place.
Enroll Now

Latest on Entrepreneur

My Queue

There are no Videos in your queue.

Click on the Add to next to any video to save to your queue.

There are no Articles in your queue.

Click on the Add to next to any article to save to your queue.

There are no Podcasts in your queue.

Click on the Add to next to any podcast episode to save to your queue.

You're not following any authors.

Click the Follow button on any author page to keep up with the latest content from your favorite authors.

It Started As a Joke and Turned Into a Startup That Raised $1 Million in Funding