Digital displays are all the rage in advertising, and someone has to bring them to life.
Entrepreneurs are known for thinking outside the box, but Vanessa Ogle can't keep her mind off what's happening on the inside. Wherever there's digital sign-age--or advertising content displayed on monitors in retail environments--Ogle's 30-employee company, Enseo Inc., is likely behind the screen.
The Richardson, Texas, business designs and produces hardware and software solutions, called Digital Media Engines, that make high-tech advertising possible. From in-flight entertainment to information channels in business lobbies to plasma screens that double as billboards, digital signage has become a hot topic in the advertising industry--and for good reason. "There has been a very definable and quantifiable increase in return on that advertising dollar," says Ogle, 35, whose 6-year-old company had 2005 sales of $8 million. As digital media becomes more ubiquitous, you can bet Ogle will be there every step of the way.
Continue reading this article -- and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5!
3 months free with code ZENDESK
Presented by zendesk