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Goodwill Hunting

Who cares about socially responsible business practices? Seventy percent of consumers, that's who.

This story appears in the July 1998 issue of Entrepreneur. Subscribe »

Because we believe the subject matter is so important, over the next two months Entrepreneur Media is running the following article, examining the question of ethics for small business, in three of our publications: Entrepreneur, Business Start-Ups and Entrepreneur's HomeOffice.

Charlie Wilson is trying to run an ethical business. He's made social responsibility part of the mission statement at his $1.6 million Houston-based salvage company, SeaRail International Inc. He's made ethics a consideration in putting together guidelines for his salespeople. And he's made "self-actualization"--not wealth--his ultimate goal as an entrepreneur.

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