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Deals on Wheels

You can afford a retail business! Successful kiosk and cart entrepreneurs reveal how.

This story appears in the August 1998 issue of Business Start-Ups magazine.

They're in malls, on street corners, at parks and outside office buildings--entrepreneurs who've made their dreams of a reality by opening cart or kiosk businesses. They sell everything from to sunglasses, from men's ties to T-shirts. And they do it with overhead costs that are far less than those of full-fledged stores.

For many entrepreneurs who dream of breaking into , opening a shop is cost-prohibitive--but a cart or kiosk is a profitable possibility. Just ask Wally Rizza. In November 1995, Rizza, then 21, spent $25,000 to launch Shades 2000 Inc., a sunglasses cart at the Irvine Spectrum Entertainment Center in Irvine, California. Within a year, he raked in $184,000 in . Today, Rizza has three sunglasses carts, a watch cart and a jewelry cart, and he expects to gross about $500,000 this year. "A cart can be very profitable and is economically within reach for many people," says Rizza, now 24.

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