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False Moves

Beware of the 10 most common investing mistakes.

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This story appears in the September 1998 issue of Entrepreneur. Subscribe »

Admit it . . . you're not perfect. Still, it would be nice to learn from someone else's mistakes for a change, or at least avoid making the same mistakes twice. With that in mind, here are 10 of the most common mistakes made by astute (and some not-so-astute) investors. Feel free to tally up how many you've made. If you tick off fewer than two, consider yourself a pro; three to five, you're an expert; six to eight, you need some help; more than eight, don't just sit there . . . rethink your actions! Read on to see how you fare.

1. Love me, love my stock. Everyone's heard the one about the stock inherited from grandma that began as a few measly shares and, through dividend reinvestment (and divine neglect), is now worth hundreds of thousands of dollars. The stock shares are like the Energizer bunny . . . they just keep going and going, and presumably they always will. Or will they?

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