Instant Classics

A toy company breaks from the more-is-better mind-set and returns to vintage characters.
Magazine Contributor
1 min read

This story appears in the September 2006 issue of Entrepreneur. Subscribe »

Bucking conventional wisdom, which dictates that toys should be pop-culture-driven with mechanical elements, Yottoy Productions creates toys inspired by vintage storybook characters. "While most of our [competitors] make toys with buttons, bells and whistles, we've always believed a toy should be 90 percent child and 10 percent toy," explains founder and president Kate Karcher Clark, 40. "We hit on something no one else was doing."

From the company's New York City studio, Karcher Clark and Peter Doodeheefver, 44, creative director and company vice president, design toys made of fabrics typically reserved for fashion. The company has won many awards and has an eclectic client list, which includes Neiman Marcus, the Library of Congress and the San Francisco Museum of Modern Art. More proof that Yottoy is onto something: The company has experienced double-digit growth over the past three years.

loading...

More from Entrepreneur

Our Franchise Advisors are here to help you throughout the entire process of building your franchise organization!
  1. Schedule a FREE one-on-one session with a Franchise Advisor
  2. Choose one of our programs that matches your needs, budget, and timeline
  3. Launch your new franchise organization
Entrepreneur Insider members enjoy exclusive access to business resources for just $5/mo:
  • Premium articles, videos, and webinars
  • An ad-free experience
  • A weekly newsletter
  • Bonus: A FREE 1-year Entrepreneur magazine subscription delivered directly to you
Try a risk-free trial of Entrepreneur’s BIZ PLANNING PLUS powered by LivePlan for 60 days:
  • Get step-by-step guidance for writing your plan
  • Gain inspiration from 500+ sample plans
  • Utilize business and legal templates
  • And much more

Latest on Entrepreneur