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Women on the Rise

Focus, passion and lots of drive--that's what our woman of the year is made of.

This story appears in the January 2007 issue of Entrepreneur. Subscribe »

Online exclusive: To check out our interview with real estate guruKim Kiyosaki and to read more tips from our Woman of the Year Maureen Kelly, visit our Entrepreneurial Women's Center.

As founder of Tarte Cosmetics, a New York City company that makes portable, user-friendly products for women on the go, Maureen Kelly is in the of making real women look and feel spectacular. Kelly regularly turns heads with her innovative packaging and products, but it is her competitiveness, clarity of vision and compassion as an entrepreneur that made our heads turn and ultimately decide to select her as the winner of this year's OPEN from and Entrepreneur magazine Woman of the Year Contest.

Kelly, 34, didn't possess much more than an idea when she gave up pursuing her doctorate in psychology to launch her own line of cosmetics in 1999. Having too often fallen victim to makeup artists in who would leave her beautiful but poorer and unable to recreate the look later, she knew there was a need for more down-to-earth makeup that was simple, easy to use and conveniently packaged. So despite her complete lack of experience in the industry, she went ahead full-force.

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