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The Starbucks Business Model

What can you learn from how Starbucks brews success?

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This story appears in the February 2007 issue of Entrepreneur. Subscribe »

Books about Starbucks don't come in as many flavors as the company's beverages, but busy authors are closing the gap. With four titles either recently published or set to be published this spring, bookstores will carry at least eight books about the Seattle coffee chain. Each purports to reveal why Starbucks is one of the fastest-growing companies in recent years, tells you how to invest in the next Starbucks or turn your company into the next Starbucks, or simply marvels at the genius of Howard Schultz, the Starbucks chair whose own book, Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time, appeared in 1997.

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