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Pushing The Envelope

Entrepreneurs get their messages across with specialty greeting cards.

This story appears in the March 1999 issue of Business Start-Ups magazine.

Carla Ventresca was a young copywriter whose budget was so pinched, she made her own greeting cards to save money. Her lighthearted approach and whimsical, twenty-something characters were so popular, friends began asking Ventresca to make cards for them to give.

In 1993, she took samples of her work to a local card shop, and the owner agreed to put them on her shelves. Carla Cards was born. "I do fun cards with a positive spin," Ventresca explains. "My cards are humorous, but people won't crack a rib laughing." Now living in Boston, the 32-year-old entrepreneur is one of a growing number of designers who've turned creativity into cash by tapping into the market for specialty greeting cards.

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