The Ingredients of Restaurant Success

For more information, see Entrepreneur magazine's step-by-step startup guide #1400, Restaurant and 5 Other Food Businesses, available atwww.smallbizbooks.com or by calling toll-free at (800) 421-2300.

From poultry to pirogi, steak to grits, Americans are hungry for good food and unique dining experiences. The National Restaurant Association says that in 2005 (the latest year for which statistics are available), the average household expenditure for restaurant food was $1,054 per person, or $2,634 per household. And considering the 300 millionth American was born in late 2006, it's clear there will be plenty of customers both today and in the future. That makes owning a restaurant a good business opportunity for aspiring food-service entrepreneurs, even during economic slowdowns and when consumer prices are rising.