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The Ingredients of Restaurant Success

You love food, but it takes more than that to start a restaurant. Here's what you need to write your own recipe for success.

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This story appears in the March 2007 issue of Entrepreneur. Subscribe »

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From poultry to pirogi, steak to grits, Americans are hungry for good food and unique dining experiences. The National Restaurant Association says that in 2005 (the latest year for which statistics are available), the average household expenditure for restaurant food was $1,054 per person, or $2,634 per household. And considering the 300 millionth American was born in late 2006, it's clear there will be plenty of customers both today and in the future. That makes owning a restaurant a good opportunity for aspiring food-service entrepreneurs, even during economic slowdowns and when consumer prices are rising.

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