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You Know the Drill

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This story appears in the April 2007 issue of Entrepreneur. Subscribe »

A couple of weeks before starting work, each of Hugh Braithwaite's new hires receives an iPod loaded with greetings from some of the other 14 employees of Braithwaite Communications.

The unexpected gift energizes people new to the $3 million communications firm. "They come in the door with much higher morale and positive energy," says Braithwaite, 46.

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