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Under the Affluence

Are the rich really different? The co-author of The New York Times bestseller The Millionaire Next Door calculates the difference a million dollars makes.

This story appears in the May 1999 issue of Entrepreneur. Subscribe »

Do you sincerely want to be rich? If your answer is yes, then heed the advice of Thomas J. Stanley and William D. Danko, authors of The Millionaire Next Door: The Surprising Secrets of America's Wealthy (Pocket Books). In their book, the authors tell the surprising account of how the rich really live. Take this quick test: Do you spend more than you earn? Buy a new car every few years? Live in a ritzy neighborhood you can barely afford? Pay a lot to Uncle Sam? If you answered "yes" to most of these questions, then compared to you, the rich are different. Believe it or not, many of America's rich didn't inherit their ; they earned it--in entrepreneurial businesses like yours. In fact, a large majority of the truly wealthy don't live on Park Avenue; most millionaires live in average yours.

This bestseller isn't the first book this pair of former college professors have penned on what makes the rich tick. Selling to the Affluent and Marketing to the Affluent (both from Pocket Books) were also written from information gleaned from more than 20 years of research on those with a net worth of more than $1 million.

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