Subscribe to Entrepreneur for $5
Subscribe

Standing Ovation

An innovative way to sell ads brings this entrepreneur success.

By
This story appears in the May 2007 issue of Start Up.

What: Advertisements that stand upright in cup holders

Who: Matt Faulkner of ArmsLength Promotions

Where: Los Angeles

When: Started in 1999; patented in 2002

Startup costs: $40,000

The next time you go to a movie, you may be entertained before the show even starts. The latest trend in direct advertising is Arms-Length Promotions' product, the Stand-In, and it's grasping the attention of entire audiences, one cup holder at a time.

Continue Reading With an Entrepreneur Subscription Now 40% Off—Use Code SAVE40

Become a member to get unlimited access and support the voices you want to hear more from. Subscribe to Entrepreneur for just $49/year $29/year.

Not ready for an annual subscription?
Get 3 months free with code ZENDESK

Presented by zendesk

Not ready for an annual subscription? Get 3 months free with code
 ZENDESK