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Wind In Your Sales

Your business won't make any headway without stellar sales. Here's all you need to know to grow at a rapid clip.

This story appears in the June 2007 issue of Entrepreneur. Subscribe »

When you're starting a business, no matter what business it is, you're in sales. "But I hate to sell," you groan. You're not alone. Many people are intimidated by selling--either because they're not sure how to proceed or they think they don't have the "right" personality to sell.

Well, anyone can sell--anyone, that is, who learns to connect with the customer, listen to his or her needs and offer the right solutions. In fact, as your business's founder, you're better positioned than anyone else to sell your products and services.

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