Back to Basics
A company's simple yet refined T-shirts are a perfect fit for customers in more than 20 countries.
Vital Stats>> Greg Alterman, 38, of Alternative in Atlanta
Company>> A premium T-shirt and headwear compan
2007 projected sales>> More than $60 million
Newly fabricated>> Greg Alterman was only 19 when he discovered a basic wardrobe staple that fit him to a T. Designing T-shirts with his college logo and selling them from dorm to dorm was something he excelled at, but it also taught him a hard-knock lesson when he got in trouble for licensing infringement. Alterman smoothed out the wrinkle by going legit and ended up widening his clientele to include campus retail stores.
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