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Retro Revisited

Rack up sales with retro fashions.

This story appears in the August 1999 issue of Business Start-Ups magazine.

{Cameron Silver isn't into the latest trend. As the owner of Decades, a Los Angeles boutique specializing in vintage clothing from the '60s and '70s, Silver is the champion of fashions past. It just so happens that, in being so, he's an arbiter of things to come.

About 60 percent of Decades' sales come from contemporary designers looking for inspiration. They mine Silver's shop because everything old is new again. Because fashions come and fashions go, and what goes around comes around. And because no one knows the chic from the cheese better than Silver. "They say I have the eye, whatever that means," Silver laughs.

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