It's All About The Money
The bucks start here.
His mission is to make the whole time-consuming, intimidating, distasteful process of applying for a mortgage a relic of the past. Traditionalists may scoff at 35-year-old Daniel Geduldig's homebased business in tiny Dillsburg, Pennsylvania; his rapid-fire quips; his offbeat advertising; and his practice of completing mortgage applications by phone in the evening, rather than meeting with clients in person during the business day. But he's the one laughing all the way to the bank.
In just five years, using unconventional methods, Geduldig, owner of Dan the Mortgage Man Inc., has turned a $5,000 investment into a $17 million business, named one of the fastest-growing companies in central Pennsylvania by virtue of its skyrocketing sales. "Half the people who see my ads roll their eyes and wouldn't have anything to do with me," Geduldig says. "But my clients would vote for me for president."
Continue reading this article - and everything on Entrepreneur!
Become a member to get unlimited access and support the voices you want to hear more from. Get full access to Entrepreneur for just $5.
Entrepreneur Editors' Picks
-
These Co-Founders Are Using 'Quiet Confidence' to Flip the Script on Cutthroat Startup Culture and Make Their Mark on a $46 Billion Industry
-
My 7-Year-Old Daughter Started Selling Eggs. Here's What She Taught Me About Running a Startup.
-
Why You Need to Become an Inclusive Leader (and How to Do It)
-
Career Transitions You Can Make in Your 40s and 50s
-
Billionaire Naveen Jain Is an Expert at Disrupting Fields He Has No Experience In. His Secret Sauce for Building Multi-Million Dollar Companies? 'You Have to Come as Naive.'
-
4 Principles to Develop Next-Level Leadership at Your Company
-
This Filipino American Founder Is Disrupting the Beverage Aisle by Introducing New Flavors to the Crowded Bubbly Water Market