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Looking Good

A Canadian cosmetics franchise expands to the United States.

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This story appears in the November 1999 issue of Entrepreneur. Subscribe »

A good face can charm a photographer, win a card game . . . or capture the attention of the business world. Take a look at FACES Inc., the Toronto-based retail cosmetics franchise and distribution system that has recently received a makeover.

Behind the upgrade of the 25-year-old company is new manager Flagship Capital Partners Inc., a merchant banking company which has re-branded and repositioned FACES. "We wanted a system that's exportable, universal and recession-proof, and FACES met all those criteria," says Flagship and FACES chair and president Grant D. Roebuck. Improvements include store design and packaging changes, a four-week certificate training program, and a detailed customer database allowing better franchisee/customer relationships.

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