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Back Beat

An entrepreneurial pair strike a chord with baby-toting mothers tired of back pain.

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This story appears in the December 2007 issue of Start Up.

Vital Stats>> Jennifer Gilbert, 38, and Robin Stein, 39, of Heartbeat Products Inc.

Company>> PortaMEe, a New York City-based line of high-style baby carriers

Projected 2007 Sales>> About $600,000

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