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Student Affair

Teen entrepreneurs compete for cash.

This story appears in the December 1999 issue of Entrepreneur. Subscribe »

Long gone are the days when teens couldn't wait to donMcDonald's uniforms and start their first jobs. Today'steens have higher aspirations--they dream of becoming notemployees, but entrepreneurs.

"Almost every student, in the back of his or her mind,wants to own a business," says Tim Coffey, corporatedevelopment director for Reston, Virginia-based DistributiveEducation Clubs of America (DECA) Inc. That much is obvious atDECA's annual conference, the Entrepreneurship ParticipatingEvent, which has been attracting young entrepreneurs for more than30 years.

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