In Whom We Trust

Entrepreneurs' best advisors can be found close to home.
Magazine Contributor
1 min read

This story appears in the February 2008 issue of Entrepreneur. Subscribe »

You can't always turn to your accountants or lawyers for advice. We asked a few entrepreneurs to shine light on their guiding lights.

Heather Allard, 38; 2 Virtues Inc., an infant and toddler sleepwear company in Providence, Rhode Island, projects sales of $500,000 for 2008: "I usually talk to my husband after discussing things with my mother. Aside from being my mother, she is a surprisingly savvy woman who sees things objectively."

Donna Maria Coles Johnson, 45; Indie Business Media LLC, a network of business services and resources based in Charlotte, North Carolina, Projects sales of $275,000 to $300,000 for 2008: "[My brother] supports me when I do well and tells the truth when I screw up. He always takes my phone calls, even when he's in a meeting, and he has been a good shoulder to cry on."

Jeff Cannon, 42; The Cannon Group, an integrated communications firm in New York City, Projects sales of $1.5 million for 2008: "[My wife] is an accomplished business executive with real experience. She gives me honest feedback and will tell me when an idea is bad. I rely on her for a wide range of elements in my life and receive unbiased, straightforward responses."

loading...
More from Entrepreneur
Our Franchise Advisors will guide you through the entire franchising process, for FREE!
  1. Book a one-on-one session with a Franchise Advisor
  2. Take a survey about your needs & goals
  3. Find your ideal franchise
  4. Learn about that franchise
  5. Meet the franchisor
  6. Receive the best business resources
Through 5/27/21, save on our collection of recommended social media books, including:
  • No B.S. Guide to Direct Response Social Media Marketing
  • Ultimate Guide to Youtube for Business
  • Ultimate Guide to Facebook Advertising
  • And more
Whether you want to learn something new, be more productive, or make more money, the Entrepreneur Store has something for everyone:
  • Software
  • Gadgets
  • Online Courses
  • Travel Essentials
  • Housewares
  • Fitness & Health Devices
  • And More

Latest on Entrepreneur