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The Animoto Revolution

How this band of hipsters is taking photo sharing into the 21st century

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This story appears in the January 2009 issue of Entrepreneur. Subscribe »

The Animoto Revolution

I stand in front of a sterile door so cold and lifeless that I wonder if I'm at the right place. The miniscule name to the right assures me this is, indeed, the headquarters of Animoto Productions. I soon discover the exterior's simplicity belies a comfortably casual space buzzing with entrepreneurial energy--the kind you imagine at a wildly ambitious tech startup. That's because within these four walls, a video revolution is taking place, one that promises to usher in a whole new age of video-making where anyone, regardless of talent or wealth, can create a professional-looking video. Using Animoto's video creation platform, users upload photos, select a song and click "Create Video." Minutes later and not a penny poorer, out pops a 30-second video with serious wow factor.

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