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5 Reasons to Start Up in a Recession

This story appears in the June 2009 issue of Start Up.

1. Everything is cheaper. Let's face it: There's great value right now in this market, as well as world markets. This is the right time for fantastic deals in virtually every category--from land and equipment to commercial office space, personnel and labor. Asset prices have been knocked down, so there is no better time to get into the real-estate or financial markets, or even into heavy equipment and construction. Some people have waited years to find value in these markets--and now their time has come.

2. You can hire more, better-qualified people. In an era when even Microsoft is laying off, you can find great resources at affordable rates. Thinking about getting your high-tech startup off the ground? There are plenty of engineers waiting to be hired. Thinking about forming a professional-services firm? There are many accountants and attorneys looking for their next opportunity.

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