Is the Nexus One an iPhone Killer?
A smartphone that lets you make up your own mind
We know what you're thinking: "Another iPhone killer?" But the Nexus One is different. Really. It's Google's first-ever branded hardware release, and it runs on the digital services giant's Android operating system, which means it boasts features such as Google Maps Navigation, voice-enabled text input, e-mail (including Exchange support), contact aggregation from multiple sources and access to the Android Market virtual storefront, which offers nearly 20,000 applications.
But what truly sets apart the Nexus One is how it's sold and supported: Google markets the device through its own dedicated web store, and users can either buy it unlocked and insert their own SIM card for $529, or else sign up with one of the company's operator partners (including T-Mobile USA and Verizon Wireless), for $179. Google plans to introduce subsequent devices adhering to the same core concept--offering small businesses a smorgasbord of devices, service-plan options and apps tailored to their needs. In other words, the Nexus One's killer app is personal choice--and for small-business mobility, that might be the most radical innovation to date.
Continue reading this article - and everything on Entrepreneur!
We make some of our best content available to Entrepreneur subscribers only. Become a subscriber for just $5 to get an ad-free experience, exclusive access to premium content like this, and unlock special discounts.
Entrepreneur Editors' Picks
-
Kale Was a Garnish Before This Creative Genius Made It Famous. Here's How She Did It — and What She's Planning Next.
-
Telling Your Brand Story Is Crucial. 4 Steps to Ensure That It Resonates.
-
This Baker Was Told Not to Speak Spanish With Colleagues, So She Started Her Own Cake Company That Values Employees Just as Much as Customers
-
Improving Yourself Takes 9.6 Minutes of Work Each Day
-
Meet the Women Behind Some of McDonald's Most Iconic (and Essential) Ingredients — and How They're Setting New Standards
-
Remote Work Shouldn't Be Up for Debate
-
Employees Are Over Foosball Tables and Free Snacks. Your Company Culture Needs This Instead.