On the Nose
When Fabrice Penot pitched Le Labo--a fragrance company built on perfumes and no hype--investors laughed. Now with stores around the globe and millions in annual sales, Penot is the one who's smiling.
Or almost nothing. Before you sign a lease (or buy a phone plan or make a hire), find out what's available for free.
You don't need a fancy telecom system and an office full of equipment to get your business off the ground. Hell, you don't even need an office, especially with the ever-growing array of virtual services at your disposal. --E.W.
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