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Chicken Diapers Pay Off

When Americans went crazy over pet chickens, one entrepreneur seized the inevitable opportunity.

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This story appears in the November 2010 issue of Entrepreneur. Subscribe »

ChickenDiapers.comEntrepreneur: Ruth Haldeman, analytical chemist and founder of ChickenDiapers.com of Hot Springs, Ark., maker of bespoke avian underwear.

What possessed her: Haldeman moved to rural Hot Springs in 2002 and promptly took in a couple of orphan chicks. She soon discovered chickens poop--a lot. In the interest of keeping her house relatively clean, Haldeman broke out her sewing machine and designed a roomy cloth diaper with a disposable liner. As time went on, she made them in several sizes. Chickens, it seems, outgrow their diapers.

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