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Rags To Riches

Chad Scales turned his idea for a frozen confection into $7 million.

This story appears in the February 1996 issue of Business Start-Ups magazine.

You have to have a few screws loose to think you can compete against the multibillion-dollar food giants. What's more, it takes chutzpah to do it with little money.

But to the dismay of major food companies and naysayers alike, 32-year-old Chad Scales did it--all by himself. He jumped smack into the healthy eating craze by launching Boston Brands Inc., a Boston-based company that makes RealFruit, a dairy-, fat- and cholesterol-free frozen dessert.

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