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Test Driving a Do-It-Yourself Mobile App Service

AppMakr's do-it-yourself mobile application development platform turned Filter Publications into a mobile app developer.

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This story appears in the April 2011 issue of Entrepreneur. Subscribe »

Filter Publications knows you can't sit still when serving a subscriber base with the need for speed.



The Morgantown, W.V.-based print and digital publisher's motocross and supercross news websites (including Racer X Online) welcome 425,000 unique action sports enthusiasts each month. But with a growing number of readers turning away from the desktop in favor of smartphones, Filter recognized its obligation to follow their lead--or get left in the dust.

"It's important to us to be the worldwide authority on motocross and supercross news, and that means getting information to people however they want it," says Filter Publications president Bryan Stealey. "A mobile application seemed like the obvious way to go."

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